The Pitch: advertising and marketing news from 30.08.22

familiar creatures published a new campaign for Mercy College in New York called “You Can” and a brand platform for Return, a local homelessness support agency. The agency was hired by Welcome for creative and strategic work to promote its home equity investment product. It was also named reference agency for Fitness Crunch after about a year of working with the fitness club chain.

Carey Ely

Ellen Veith

Hana Ballout

Hired Familiar Creatures Carey Ely as Account Manager. She was previously at Capital One and worked for 11 years at The Martin agency. Hana Ballout was hired as project manager. She was previously at Vice Media and Underhill Productions. Ellen Veith is the agency’s junior art director after recently graduating from VCU Brand Center.

Red Orange Studio was hired by stone law to redesign and grow its website copy. The work will focus on better defining the practice areas of the Richmond firm and creating a resource for clients to tap into during proceedings.

Xponent21 updated the website to Mary Morton Parsons Foundation. The new website features a modernized design and improved user experience and includes guidance for grant seekers. The work included integration with automation technology that alleviates pressure on foundation staff when processing applications.

Xponent21 has hired Jeremy Colbe as an account strategist. University alum Christopher Newport was previously at Madison + Hand.

QubicaAMF worldwide, headquartered in Mechanicsville, has selected Reston-based Buffalo Group to lead brand strategy and marketing for its Hyperbowling brand. Work will be led by Buffalo’s BGRM agency in Charleston, South Carolina, with assistance from Buffalo’s Glenn Graywho is based in Richmond.

pool house added a DC office at 660 Pennsylvania Ave. SE. The GOP-focused political advertising firm also has an office in Atlanta in addition to its headquarters in Richmond.

Creative Parkwood purchased his office space at 201 Hull St., Suite C under holding company Outlaw Jude LLC. The agency previously rented the space.

West Cary Group was awarded a $155,000 contract by the City of Richmond Economic Development Authority to develop a new website and marketing materials. The new site will feature updated photography, a services section and improved search engine optimization. Its launch is scheduled for November.

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