These founders fueled their success by letting others do their jobs


There is never enough time. You wake up before dawn, to be greeted by an inbox full of messages about fixing the company firewall and getting better snacks in the office pantry. When you’re done with those, your new hire asks you for an error on their paycheck. And you still haven’t accessed these social media posts.

Even if you want to do it all yourself, you may need to delegate time-consuming tasks – whether they’re non-essential, tedious, or just not your bailiwick. It doesn’t necessarily mean hiring and building an internal team. With a smart outsourcing plan like the ones implemented by the companies below, you can leave IT security, employee onboarding, and a whole host of other issues to those with the bandwidth and capacity. expertise to manage them properly. Your business will benefit, and you may even be able to take a break from time to time.

Motivation

Founder: Scott Johnson
Society: Lehi, Utah-based employee engagement software company
What he subcontracted: Content marketing and social promotion, using Salt Lake City based content agency Comma Copywriters and London digital media platform HR Leaders
Why was this outsourced: Not enough time to manage it internally
How did it benefit: Promptly achieved marketing goals, including a 65% increase in website traffic from the previous quarter

“At the end of 2020, our marketing team was small and managed countless programs. We decided to outsource our content marketing efforts because they were crucial for growth and we didn’t have the bandwidth. We worked with an agency and accomplished the short term. goals without sacrificing long-term impact. When the team grew, we brought these efforts internally without missing a beat. “

Mr. Gill and associates

Founder: Marie R. Gill
Society: Miami-based financial and economic development consultant
What he subcontracted: Payroll and benefits management, using ADP, the services giant based in Roseland, New Jersey
Why was this outsourced: Ensure accurate and timely filing of state labor department reports; manage payroll and benefits; and stay up to date on federal and state requirements
How did it benefit: Free up employee time for other project work and saved thousands of dollars in potential fines for the company for non-compliance

“Some might think that outsourcing is giving up control. Quite the opposite. By outsourcing, I free up time to focus on other areas of the business that really need me. I put money in my budget, let the experts do what they’re good at and keep my people happy. ”

Circadian optics

Co-founder: Amber Léong
Society: Walpole, Massachusetts-based light therapy lamp manufacturer
What he subcontracted: Product and brand design, using the Upwork independent marketplace to find designers; and warehousing and fulfillment, in Woodbury, Minnesota, wholesale distribution company S&F Corporation
Why was this outsourced: Limit recruitment costs while continuing to recruit the best talent and resources
How did it benefit: Allowed the company to go from concept to launch in less than a year and be bought out later

“We sold the business for over $ 1 million in 2020. We could only have done this with the speed and flexibility of having outsourced all design and execution tasks.”

Authenticate

Co-founder: Pat Kinsel
Society: Boston-based provider of a secure digital platform for users to legally sign and legalize documents
What he subcontracted: Initial development of the company’s first version of the application, using interface design company MetaLab based in Victoria, BC
Why was this outsourced: Accelerate time to market by giving up an internal team
How did it benefit: Enable the business to get started faster and help it raise up-front venture capital funding knowing exactly what the costs and timing of product development would be up front

“Working with an outside agency allowed me to prove in six months that the world wanted Notarize, giving me the confidence to raise capital and build the team and technology to help pass 38 new state laws and digitize. the way people buy and sell homes, execute wills, and do countless transactions online for the very first time. “

Trellis

Co-founder: Jack altman
Society: San Francisco-based people management platform
What he subcontracted: Messaging and customer support on the company site, via Intercom, a customer relations tool based in San Francisco
Why was this outsourced: To better balance the workload of the team so that they can attend the work with the greatest impact
How did it benefit: Resulted in cost savings, more efficient operations and an improved product

“As a founder, anything that doesn’t need to be a core skill – whether it’s software, legal expertise, demand generation, or whatever – you should consider passing the baton. to someone else. It’s a powerful example of saying no to saying yes. “

Maverick performance products

Co-founder: Shane terry
Society: Manufacturer, distributor and distributor of specialty petroleum based in Chandler, Arizona
What he subcontracted: Municipal compliance and reporting, using Old School partners in Gilbert, Arizona, for advisory services
Why was this outsourced: To reduce costs, increase efficiency and eliminate distractions from overly long tasks
How did it benefit: Streamlined how the business tackles the quagmire of complex compliance requirements in multiple locations

“Maverick operates in over 30 states and over 20 countries. Determining the reporting and compliance requirements for each jurisdiction is a daunting task, which can take years for a small business owner. the steep learning curve and huge time commitment, the potential fines, penalties and disruption of your business can be consequences of non-compliance. “

DemandJump

Co-founder: Christophe day
Society: Indianapolis-based SaaS platform that focuses on consumer behavior
What he subcontracted: Content creation, using Indianapolis writing and marketing agency Metonymy Media
Why was this outsourced: Allow employees to focus on their core work in design, paid marketing and sales
How did it benefit: Increased inbound traffic to the company’s marketing and sales site 10 times, increased sales from 4 times, and reduced cost per lead 3 times

“The biggest outsourcing decision we’ve ever made is to outsource all of our content creation. The relationship allows us to focus our team on core functions and not have to worry about producing great SEO on site and blog content every week. They just take care of it. “

Hopping

Founder: Dylan krzywonski
Society: Williamsport, Maryland-based hop supplier for breweries
What he subcontracted: IT support, using DEM360, an IT and electronic security solutions provider based in Hagerstown, MD
Why was this outsourced: For faster and more efficient remote technical assistance
How did it benefit: Increased efficiency, saving the company over $ 200,000 over the past five years

“Efficiency is the key to the success of our business. We have chosen to use a supplier for all of our IT needs. Computers down on a Friday? Help desk support means we’re back up and running before the weekend is over. Spared us the expense of an internal IT team, but gives us access to a team that acts as if it does, 24 hours a day. “

Paint the city

Co-founders: Celia Ma and Phil Orr
Society: San Francisco-based provider of virtual and in-person “paint and sip” events
What he subcontracted: Automation of business operations, including aspects of event planning, sales and marketing processes, registration, shipping and logistics, customer support and accounting, to using San Francisco-based cloud integration software company Zapier
Why was this outsourced: To free up team time for the most valuable work
How did it benefit: Generated a value of $ 750,000 to $ 1 million per year by increasing revenue and conversion rates, halving recruiting and administration needs, and saving over 15 hours per employee each week

“The benefits of using technology automation are undeniable and are now within the grasp of any business. As a completely remote company, we have made investing in automation a priority, and this has allowed us to scale our business rapidly while achieving huge savings on costs and hiring. “

Freedom to rent

Founder: DW “Bubba” Grimsley Jr.
Society: Property management analysis firm based in Denver, NC
What he subcontracted: Human Resources, at SourcePointe customizable solutions company, in Birmingham, Alabama
Why was this outsourced: To save money and work in benefit administration and other HR services
How did it benefit: Increased purchasing power on benefits and provides an outlet for employees when they need HR information

“We use an organization of professional employers and we ‘hire’ our employees to them. This has given us greater purchasing power over benefits such as health and dental care. It costs us 2% of payroll in each period, but we recoup that from the discounts we get. our health insurance. “

Extract from the October 2021 issue of Inc. Magazine

About Nereida Nystrom

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