Use of Artificial Intelligence (AI) in Content Marketing Was Huge in 2020, Says Scalenut Founder

With the advent of technology coupled with artificial intelligence (AI), data science and machine learning, the content industry has experienced a paradigm shift.

Many companies are adopting AI to design content strategies and improve the offering. We spoke with Mayank Jain, co-founder of Scalenut, about his company’s vision, offerings and overall market.

Please tell us about Scalenut, its specialization and the services your company offers.

Scalenut is a next-generation AI-powered platform for research and content creation. From short to long form, our AI writes everything. Powered by AI and the best NLP algorithms, Scalenut helps create content readers and search engines love!

Scalenut is built on three main pillars: a managed marketplace for human-assisted services, AI writing, and content search automation tools.

The platform is used by independent content creators, businesses and agencies in more than 50 countries. Content creators use the platform to automate their research and content creation tasks, as well as to secure work with global brands.

Content strategists use the platform for research, which saves them hours. Supported by

NLP and AI, our research tool presents precise information in a simple and easy to understand way. Agencies and businesses use our three pillars to tailor their content creation process.

What is your biggest USP that differentiates the business from its competition?

We are building a unified content intelligence SaaS platform. Today there are various tools, talent networks and agencies in this space. However, there are no unified solutions. Even if there are, they are only aimed at large companies.

We not only create the right set of technology tools, but we also bring the best talent under one roof to ensure that businesses get unique solutions for their content needs.

Our team brings decades of experience building marketplaces and SaaS solutions. There are no platforms available that combine technology and talent like we do. We think this is going to be one of the strongest differentiators for Scalenut.

Recently the company announced the funding received, so how are you going to invest the funds?

We are aggressively strengthening our product and technology teams. Over the next few quarters, we plan to provide thousands of creators and businesses around the world with a powerful tool set.

In addition, we use the funds to expand our user base in various countries.

What is your business model, growth and income since its inception?

The platform’s current SaaS offering includes monthly and annual subscription options. Our managed marketplace is based on a pay-as-you-go model.

Since our product launched on September 21, we’ve seen massive adoption. Within 15 days of our SaaS launch, we saw over 3000 users (individuals, businesses, and agencies) from over 50 countries.

Since launch, where have you seen the maximum traction in the platform?

We have a large user base in India. However, we are seeing increasing traction from the United States, followed by the United Kingdom, Australia and Singapore.

How do you see the content industry? With so many companies working in a similar space, what does Scalenut bring that is different to the table?

It’s a very fragmented industry. Most solutions have a very limited supply. It doesn’t help. Our users need a unified solution for the entire content lifecycle. That would mean that a set of the right tools and the right talent come together and solve complex workflows. This is what we intend to do. With decades of experience with the founding team, we believe we are well positioned to achieve this.

AI should be the next market. How does AI help make your products and services?

Absoutely. AI is changing the way content is created today. The year 2020 has shown a significant increase in the use of artificial intelligence (AI) in content marketing. Various new technologies are being developed in this space.

Our AI solution automates the entire writing process. We have automated all kinds of write use cases. One can write ad copies, social media captions, blog ideas, meta descriptions or full full blogs with just a few clicks. On top of that, we’ve built multiple layers of intelligence using AI and NLP to make the output high quality and engaging.

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