Who is Andrew Tate? And why is the controversial figure taking over TikTok?

If you’re a male between 16 and 25, you’ve probably seen this man all over your Tiktok FYP, whether you like it or not.

His name is Andrew Tate. He’s an entrepreneur and former kickboxing champ who currently runs an online course in “Modern Wealth Creation” at his own “Hustler’s University,” and he’s seemingly come out of nowhere to become, as of this writing. lines, one of the most viral people. on the internet for his misogynistic and cartoonish shots like “women can’t drive”, “men can cheat but women can’t” or “18-19 year old women are more attractive than 25 year olds because ‘they’ve been through less dick.’ Known to his fans as the “king of toxic masculinity”, Tate has gained a massive following (and steady income) as a self-help guru offering advice to young men on how to make money and to talk to women.

Popular Twitch streamer and political commentator Hasan Piker, a prominent Tate critic, weighed in on Hustler’s University, explaining that it feeds off and profits from Tate fandom. “He hooks them with reactionary viewpoints that a lot of people hang on to regardless, and then uses that as an opportunity to instill confidence in them and turn around and sell the product that he himself is,” Piker said on one of its streams. “He makes money selling you the idea that you can get rich, but he gets rich selling you the idea of ​​teaching you how to get rich.”


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Under his @cobratate Instagram profile, the multi-millionaire has acquired 3.5 million followers, and TikTok fan accounts that post videos of Tate have racked up countless views. Clips of his appearances on various programs and podcasts which have also racked up millions of views.

But who is Andrew Tate, why did he suddenly go viral and why is he currently under investigation for human sex trafficking in Romania?

Here’s everything you need to know.

Who is Andrew Tate?

According to his website, he was born in the United States and holds British and American citizenship, has won multiple world titles as a professional fighter, and is a commentator for an MMA promotion in Romania called Real Xtreme Fighting.

Tate apparently made his fortune running an adult cam business called “myfreecams” with his brother Tristan. They employed women to have chat sessions with men in which the women complained about personal tragedies and claimed to need money, which the men would then provide via a “tip” feature on the site. The daily mirror interviewed the two brothers in March. Tristan said in the interview that the company was a “big scam to sell gory stories to desperate men”.


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Tate claimed on a video podcast in March that at the height of myfreecams, he had over 75 women working for him at four locations and he was making $600,000 a month.

In that same video, Tate also explains that her house, which housed the girls working for her webcam studio, was raided by British authorities after one of the women claimed Tate had hit her. He also explains that during the ensuing investigation, he felt persecuted by the British government and left for Romania. In a now-deleted YouTube video, Tate claimed Romania’s lax sexual assault laws are “40% of the reason” he moved. He added: “I’m not a rapist, but I like the idea of ​​being able to do whatever I want. I like being free.”

Tate and his many controversies

Prior to his rise on Tiktok, Tate’s biggest fame was launching the 17th season of Big brother in 2016 after a video emerged in which Tate appeared to beat a woman with a belt. Tate maintained his actions were consensual and shared a video on Facebook of a woman claiming to be the woman in the video saying the video was “a huge misunderstanding”.

Subsequently, many of Tate’s tweets during this period drew major backlash, including a tweet thread denying that depression is a mental illness. “Sure. Natural to FEEL down sometimes. That doesn’t make it an ILLNESS. I get hungry sometimes, so I change it,” Tate said in the now-deleted thread. At the time, Tate’s views on mental health were criticized and mocked. Comedian Patton Oswalt called him an “energy drink slogan”.

Tate also claimed the women bore personal responsibility for being sexually assaulted – a comment made amid Harvey Weinstein’s allegations. He wrote: “Sexual harassment is disgusting and inexcusable. However. A man staring at you or whistling at you or asking your name is not harassment.”

“This belief discredits as a whole. Stick to the serious definitions and stop pretending that normal male behavior is rape,” the thread continued. “Second – Harvey. Creep? Obviously. But women have been trading sex for opportunity for a very long time. Some have. Haven’t been abused.”

This tweet thread is also deleted along with his entire Twitter account, @cobratate, which has been permanently banned from Twitter.

As of this writing, Tate is currently under investigation by Romanian police for human trafficking, according to The daily beast. In a statement to this publication, Romania’s Organized Crime and Terrorism Investigation Directorate said the raid on the internet star’s home was part of an investigation that began after a woman was allegedly kept in the house against her will. Additionally, a US State Department spokesperson alluded to the reported kidnapping of a US citizen, but declined to comment further, The daily beast reported.

In an episode of The Tate Brothers Podcast, Tristan Tate explains that the reason for the raid was that a girl told her boyfriend she didn’t want to be at the party but they wouldn’t let her go.

Tristan Tate: “He then calls the fucking police and says ‘my girlfriend is being held against her will by the Tate brothers.’ The police call the American embassy, ​​and the next day the police come to our house.”

As of April 27, 2022, no one has been charged or arrested but the investigation is ongoing, a Romanian police spokesperson said. The daily beast.

Is Hustler University a scam?

To understand how Tate went viral so quickly, look no further than his online course, “Hustler’s University 2.0.” According to its website, for the low price of $50, Hustler’s University 2.0 promises “a community where [Tate] and dozens of War Room soldiers will teach you exactly how to make money.” According to the website, Hustler University has more than 127,000 paying members with a total of $6.3 million in monthly profits.

The program claims to offer access to “stock analysis, options gaming, crypto analysis, DeFi (decentralized finance), e-commerce, copywriting, freelancing, flipping, financial planning, business management and more. However, many were quick to point out the dubious business model of Tate’s program.

On July 22, Tiktok user @Benleavitt alleged that Tate’s Hustler’s University business was essentially an MLM for “sigma men.” In the video, he discussed Tate’s training courses and his company’s dynamics, including the referral system and workflow for affiliates who seize the “opportunity” by joining Hustler University.


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Benleavitt explains that because of Hustler University’s affiliate marketing program, course members are taught to post as many Tate clips as possible on social media to drive traffic to the course.

Accounts that stream Tate’s clips on social media will typically have an affiliate marketing link where they’ll receive 50% of the profits from people they refer to the program, Benleavitt says. So when you search Hustler’s University on YouTube, you’ll find a wall of videos reviewing the program — but it seems most of those YouTube users have a financial incentive to post them.

YouTuber iilluminaughtii took an even deeper dive into Tate’s alleged pyramid scheme on his channel as well as the other services he advertises on his website like the “War Room.”

Tate has also gained traction through appearances on Manosphere-related content like the Fresh and Fit podcast. He has also been seen and expressed support for other alt-right figures and figures like Matt Walsh and Donald Trump, Jr. According to The daily beasthe was seen having dinner with far-right commentator Jack Posobiec and Infowars host Paul Joseph Watson, and Tate personally appeared on InfoWars.

Much of Tate’s viral fame over the past few weeks has stemmed from a series of argumentative appearances on notable Twitch streams, which were propelled to greater infamy by clips that circulated on TikTok. He appeared with popular streamer Adin Ross and argued with Twitch streamer xQc in which he made inflammatory remarks about possessing mostly women.

As of this writing, it looks like Tate might be having a boxing match with one of siblings Paul, Logan, or Jake. Both men have called Tate and in the past Tate himself has offered a $3 million prize to fight Jake, but insists negotiations for the fight have stalled.

Whether or not the fights happen, it looks like Tate is a face on the rise, and potentially dangerous given his influence among men all over the internet.

About Nereida Nystrom

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