WYSIWYG Publishers vs SEO – How Do They Influence It?

There are many advantages to using WYSIWYG editors. However, there are concerns that it could have a negative influence on a website’s search engine optimization. How to optimize web pages using the WYSIWYG HTML editor, and what to watch out for when choosing it?

With modern web tools, it is necessary to no longer know HTML to polish the content before publishing it. You can do this without any programming skills using the WYSIWYG editors.

These editors are an integral part of content management systems – you can find them, for example, in WordPress or Drupal. However, when developing your custom CMS or using the headless one, you may need to integrate a WYSIWYG Editor. You can choose an open source WYSIWYG editor or invest in a fully customizable subscriber SaaS solution with no user limits.

WYSIWYG HTML Editor – What Are Its Benefits?

The acronym WYSIWYG stands for what you see is what you get – a motto that has introduced a new quality in content management. Before WYSIWYG editors became mainstream, basic knowledge of HTML was required to edit the website. But since they allow translation from rich text to HTML, content managers can now introduce changes, being able to see what they look like in real time. It can make their job much easier, faster and more efficient.

WYSIWYG rich text editor can make collaboration easier if it has all the features that make content teamwork easier, such as:

  • suggestion and comment mode
  • user panel and user presence list
  • real-time cursor position and text highlighting
  • track changes

Good editors with expressive API allow you to create responsive images and use files published in external repositories and add your own extensions through modular architecture. Support for markdown is also essential.

How to facilitate search engine optimization with WYSIWYG?

Besides the rich text editing capabilities, the WYSIWYG HTML editor should also allow you to optimize the content for the search engine. When working directly with HTML code, it is easier to optimize the structure of the website or web applications and use different types of tags (like, for example, open graph tags and alt tags).

This does not mean, however, that it is not possible to optimize the content with the WYSIWYG editor. Thanks to existing plug-ins, it can be even faster and more efficient. SEO plugins, available for CMS, suggest recommended keyword density, number of particular titles, paragraph length, meta description and tags, combining SEO and UX, which is important for engines from Google.

A WYSIWYG HTML editor can be integrated with your CMS and other external tools, also for search engine optimization. All important operations from a SEO point of view can be performed there.

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